Live Webinar for Chinese Exhibitors 专为中国参展商准备的在线研讨会 Stop wasting money on bad trade fairs. 别再把预算浪费在低效的展会上。

Find serious Polish partners instead of standing alone at European fairs. 与其在欧洲展会上孤单站台，不如真正找到可靠的波兰合作伙伴。

In this 45-minute webinar we explain how to use Poland as your gateway to the EU, build trust with local companies, and get real leads without spending tens of thousands of euros on fairs. 在这场 45 分钟的研讨会中，我们将告诉您如何以波兰为进入欧盟的桥头堡，与当地企业建立信任关系，并且在不烧掉几万欧元展会预算的前提下，获得真实的商业线索。

Webinar: 7th March, 09:00 CET (online, in English) 线上时间：3 月 7 日，欧洲中部时间 09:00（英文授课） Audience: Chinese manufacturers & exporters to Europe 适合对象：希望出口到欧洲的中国制造商和出口商

Limited seats. We focus on Chinese producers who really want long-term business in Europe, not just another fair. 名额有限。我们专注服务于那些真正想在欧洲做长期生意的中国制造企业，而不是只想再参加一场展会的公司。

Why Poland instead of another fair? 为什么选波兰，而不是再去一场展会？

Strategic location in the heart of Europe. 位于欧洲心脏地带，地理位置极具战略意义。
Access to more than 500M EU consumers. 直通超过 5 亿欧盟消费者的大市场。
Strong logistics, warehousing and transport network. 拥有完善的物流、仓储和运输网络。
Polish teams easily communicate in English, German, French, Spanish, Italian. 波兰团队普遍掌握英语、德语、法语、西班牙语、意大利语等多种语言。

In the webinar we show real examples of Chinese companies that failed at fairs, but succeeded with a Polish marketing & sales partner. 在研讨会中，我们会展示真实案例：一些中国企业在展会上屡战屡败，但在与波兰本地营销与销售伙伴合作后，开始真正进入欧洲市场。

Poland – your EU gateway 波兰——通往欧盟的大门

Why is Poland the ideal country to export to Europe? 为什么波兰是出口到欧洲的理想选择？

Poland combines strategic location, stable economy and strong logistics. For Chinese manufacturers it is the most efficient place to build a serious European presence. 波兰兼具战略位置、稳定的经济环境和强大的物流体系。对中国制造企业来说，这里是布局欧洲、建立长期业务最高效的入口。

Location, market and people 地理优势 · 市场容量 · 人才优势

Strategic location in the heart of Europe – perfect hub for EU-wide distribution. 位于欧洲中心位置，是辐射整个欧盟市场的理想中转枢纽。
Direct access to a market of over 500 million EU consumers. 可直接触达超过 5 亿欧盟消费者的巨大市场。
Stable economy and very attractive business conditions for foreign investors. 经济稳定，对外国投资者的营商环境友好且具吸引力。
Highly skilled workforce familiar with working with international companies. 高素质劳动力，拥有丰富的与国际公司合作经验。

Communication and logistics 沟通能力 · 物流能力

Polish specialists communicate easily with the rest of Europe in English, German, French, Spanish and Italian. 波兰专业人才普遍可用英语、德语、法语、西班牙语、意大利语与欧洲各国顺畅沟通。
Strong development of logistics and transportation services, allowing fast delivery across Poland and Europe. 物流与运输服务高度发达，可高效覆盖波兰及整个欧洲地区。
Wide network of professional logistics, warehousing, courier, freight forwarding, insurance and legal partners. 拥有完善的专业合作网络：物流、仓储、快递、货代、保险以及法律服务机构一应俱全。

Local partner in Poland 波兰本地营销伙伴

Why do you need a marketing partner in Poland? 为什么您必须在波兰拥有一个营销合作伙伴？

The Polish market has its own culture, communication style and business rules – very different from China. Without a local guide, even good products stay invisible. 波兰市场有自己独特的商业文化、沟通方式和规则，与中国完全不同。没有本地向导，即使产品很好，也很难被真正看到和信任。

Market knowledge & trust 本地市场认知与信任

Deep understanding of the local market, business culture and communication style – completely different from Chinese business culture. 深刻了解本地市场、商业文化和沟通方式——这与中国商业文化有巨大差异。
Access to Polish business networks built on long-term trust and relationships. 拥有建立在长期信任基础上的波兰本地商业人脉网络。
Ability to adapt your products and communication to local needs and expectations. 能够根据本地客户需求与期待，对您的产品和沟通方式做出有效调整。

Regulations, logistics and contracts 法规 · 物流 · 合同细节

Knowledge of Polish regulations, certifications, delivery terms, customs clearance, warehousing and transport specifics. 熟悉波兰本地法规、认证、交货条款、清关、仓储和运输等细节。
Understanding of guarantees, contracts and legal frameworks required by serious Polish partners. 了解波兰严肃合作伙伴在质保条款、合同结构和法律框架上的要求。
Without this knowledge, it is almost impossible to build stable, long-term cooperation with Polish distributors, wholesalers and retailers. 如果没有这些认知，几乎不可能与波兰的经销商、批发商和零售商建立稳定的长期合作关系。

Real business impact 真正的业务成果

Benefits of working with a Polish marketing partner 与波兰营销伙伴合作能带来哪些收益？

In the webinar we show how a local partner helps you build visibility, generate leads and avoid the most expensive mistakes Chinese exporters usually make. 在研讨会中，我们会展示本地合作伙伴如何帮助您提升品牌曝光、产生真正的业务线索，并避免中国出口企业常见且昂贵的错误。

Key benefits 核心收益

Increased visibility of your company among Polish firms and decision-makers. 提升您在波兰企业和决策者中的品牌曝光度。
Clear communication: who you are, what you offer, what kind of partners you are looking for. 明确、专业地向市场传达：您是谁、提供什么、在寻找怎样的合作伙伴。
Better understanding of your clients, distributors and wholesalers in Poland. 更好地理解在波兰的终端客户、经销商和批发商的真实需求。
More interest, more sales and higher market share – not just “visitors at your booth”. 获取更多真实商机与销售额，而不仅仅是展位上的“来访人数”。
Saving time and money compared to trial-and-error expansion on a completely new market. 相比于自己摸索进入新市场，大幅节省时间和资金成本。

What can we do for you? 我们能为您做什么？

Build the foundations for professional communication with your ideal partners in Poland. 为您搭建与理想波兰合作伙伴进行专业沟通的基础体系。
Market research and competitor analysis specific to your industry. 针对您所在行业开展市场调研和竞争对手分析。
Develop a clear marketing strategy and action plan for Poland. 为波兰市场制定清晰的营销战略与落地执行计划。
Adapt your products and offers to local needs and expectations of Polish partners. 帮助您根据波兰合作伙伴的需求对产品和方案进行本地化调整。
Manage campaigns, build relationships and handle communication with key partners. 代为管理营销活动，建立与关键合作伙伴的长期关系并处理日常沟通。

Hard truths 必须面对的现实

Why it’s almost impossible without a Polish partner 为什么几乎不可能在没有波兰伙伴的情况下成功？

In the webinar we honestly show where Chinese companies lose the most money: wrong communication, language barriers, no local website and “expensive fairs with poor results”. 在研讨会中，我们会坦诚指出中国企业最容易亏钱的地方：错误的沟通方式、严重的语言障碍、没有本地化网站，以及“花大钱却收效甚微的展会”。

Typical problems of Chinese exporters 中国出口企业的典型问题

Lack of real understanding of the local market and culture leads to expensive mistakes. 对本地市场和文化缺乏真正理解，导致频繁踩坑、付出高昂代价。
Language barrier – very few people in Poland speak Chinese, and many companies are not comfortable using English. 语言障碍严重——在波兰会说中文的人极少，很多公司甚至对英文沟通也并不熟悉和舒适。
Very hard to reach the right decision-makers alone, without trusted local partners. 如果没有本地可信的合作伙伴，几乎不可能单凭自己触达真正的决策层。
Business in Poland is based on long-term trust, not on one-time fair meetings. 波兰商业文化重视长期信任，而不是展会上一次性的短暂接触。

Website, domains and visibility 网站、本地域名与可见度

Without a professional Polish-language website hosted in Poland (with .pl domain), serious partners will not trust you. 如果没有专业的波兰语网站（采用 .pl 域名并托管在波兰服务器），严肃的本地合作伙伴很难产生信任。
Without the right marketing campaigns you only “hope” somebody will find you at a fair. 没有正确的营销活动，您只能在展会上“碰运气”，希望有人刚好发现您。
Exhibitions are very expensive to organise and usually give weak results if you don’t have a local strategy and follow-up. 如果没有本地化战略和后续跟进，展会的投入极高，回报却往往非常有限。

Find a partner in Poland 在波兰寻找商业伙伴

Our upcoming platform: “Find a partner in Poland” 即将上线的平台：“在波兰寻找合作伙伴”

We are building a dedicated website where Chinese companies can present professional profiles in Polish and be matched with serious Polish partners. 我们正在搭建一个专门的平台，帮助中国企业用波兰语展示专业企业档案，并与真正有意向的波兰合作伙伴进行匹配。

Each Chinese company will have a business card similar to R48 每家中国企业都将拥有类似 R48 的“企业名片”

Company name, headquarter city, factory photos and Google map location. 公司名称、总部城市、工厂照片以及在谷歌地图上的位置。
Clear description of what your company does and which partners you cooperate with in the world. 清晰介绍贵公司业务与产品，并展示您在全球/欧洲/波兰已有的合作伙伴。
Direct contact to the person responsible for Poland (name, email, WhatsApp/phone). 在波兰市场负责人的直接联系方式（姓名、邮箱、WhatsApp/电话）。
Languages of communication, freight partner data, standard contract documents and the Polish legal office supporting your import/export. 支持沟通的语言、指定货运合作方信息、标准合同文件以及在波兰协助您进出口的法律顾问信息。
All profiles in Polish, hosted on Polish servers with .pl domains to build trust and visibility. 所有企业档案将以波兰语呈现，使用 .pl 域名并托管在波兰服务器，以提升信任度与可见度。

During the webinar we will also explain how your company can be included on this platform. 在研讨会中，我们也会说明贵公司如何入驻该平台并获得更多本地优质线索。

Need a 1:1 conversation about your company? Contact us directly:

想就贵公司的具体情况进行一对一沟通？欢迎直接联系：

Customer Service (Poland): 客户服务（波兰）：
+48 796 015 305

Email:
info@r48.pl